DESIGN REQUIREMENTS
Creating a Category landing page along with other marketing collaterals for the newly launched Gourmet Category.
THE BRIEF
Gourmet is to be launched on an e-commerce platform. The array of products and subcategories all need to be bifurcated and covered in a crisp manner for the store. There should be a little something for everyone to find with the newly launched gourmet category, so it can cater to the varied tastes and preferences of customers. Other digital marketing collaterals need to be designed for the same.
THE SEGREGATION
WIREFRAME
A section of the store is displayed below as a wireframe, the same would be replicated for all the other categories & sub-categories.
COLOUR PALETTE
MOBILE STORE
INSTAGRAM POSTS
Instagram posts would be launched as a set of carousels, with the first creative having an occasion mentioned on it (ex. for a weekend brunch) followed by other sub-categories available on the platform to complement the occasion (i.e. hummus, juices & smoothies, pancakes etc)
DIGITAL ADS
